Ever since we began to embrace hair extensions, the industry has been dominated by
other cultures that have built their communities off of our dollars. Most often these
‘beauty supply stores’ don’t employ our people, support our causes or care about the
rich heritage associated with the traditions of our hair. This is why we created
MADALI.
In 2012, we set out to find the highest quality hair extensions in the world. We traveled
to many countries, including China, India and Malaysia. However, it wasn’t until our
trip to the Philippines that we found what would later become MADALI.
We learned that Filipino hair better matches our texture than, say, Indian hair. With
that in mind, we set out to tackle the major problems that women experience with hair
extensions; tanging and matting. MADALI hair is sourced directly from women in the
Philippines who are fairly compensated and treated with the highest level of respect.
The hair is inspected, washed several times and maintained so that each strand is in
the right direction, root to tip. The wefts are machine-sewn with precision and then
inspected once again to ensure quality. This is why MADALI does not shed or mat,
even after multiple installs.
In 2014, after multiple rounds of testing we launched MADALI and began to do our
part to provide women like you the best hair extensions as well as customer service.
From our packaging to our worry-free return policy, we created this brand with you
in mind. You deserve the best. You deserve MADALI.